On the 15th of September 2014 we participated in the DNA Coffee International Seminar as part of the Brazil International Coffee Week (from 15th to 18th September) in Belo Horizonte, Minas Gerais, Brazil. This is the most important coffee event in Brazil and in consequence one of the most important ones in the World. Carlos Tarrasón presented insights about future strategies for Minas Gerais coffee industries.