We started the strategic update for one of the largest footwear clusters in Brazil with the objective of identifying new strategies and structuring actions for the future.

In October 2023, we began the Strategic Update of the Nova Serrana footwear cluster, in Minas Gerais, and the results will be presented for validation on February 1, 2024.

The project is promoted by SEBRAE MG with the collaboration of SINDINOVA (Nova Serrana footwear business union).

The project is structured in four phases. A first phase of validation of the methodology and schedule, and coordination with the actors. A second phase of cluster diagnosis, industry analysis and identification of challenges. In the third phase, future strategies for the cluster will be identified based on a national market analysis and an international benchmark. And in the fourth phase, an action plan will be created identifying priority and transformative actions for the coming years.

In total, more than 20 interviews will be carried out with the cluster's actors, more than 10 national market interviews, an international reference trip, a public presentation, and 4 collaborative workshops with companies and institutions to define the action plan.

In the end, it is intended to provide strategic guidance and structuring actions to increase the competitiveness of companies and continue to grow and add to the economic, social and environmental development of the territory.